
Episode 1: What’s Wrong with Eric?
Against the Rules with Michael Lewis
Sports Fans are addicts. Inelastic good. They finance teams, huge valuations
Fans display a remarkable resilience to rising costs associated with their teams, indicating an inelastic demand for sports. Despite exorbitant ticket prices and team relocations, fans have consistently come back for more, demonstrating their enduring interest and financial commitment. The case of the Green Bay Packers illustrates this, as revenues skyrocketed from $200 million in 1999 to $450 million in 2009, with Forbes valuing the team at $5.6 billion today. The financial burden inevitably falls on fans, who finance the escalating costs through ticket sales, cable subscriptions, and various other channels. This behavior characterizes fans as addicts, willing to pay increasing amounts for continual engagement in their passion, regardless of the discomfort that such financial obligations may bring.