Decoder with Nilay Patel cover image

How big companies kill ideas — and how to fight back, with Tony Fadell

Decoder with Nilay Patel

NOTE

Apple Is Still Innovating

Despite criticisms about Apple's lack of innovation, it remains the number one company in the world. They still have a lean culture, with Jeff Williams and the ops team doing a fantastic job. Apple's M1 processor is a recent innovation that took years to develop, but no one else did it - and now everyone's trying to copy them. Innovation can sometimes start at the lowest levels and be geeky, but it will transform the top end sooner or later.

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