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Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run.
Work with Pilothouse: https://www.pilothouse.co/contact-us
Let us know what you think!
Possible Copy Styles:
- Short and sweet - concise single line with your most powerful angle
- 3 paragraph - easy to read, can tell a story
- Hook + emoji list + CTA - really disruptive
- Long-form with testimonials - one brand we work with has seen lots of success with 3 paragraphs of benefit breakdowns and hooks and then 3 reviews underneath
- Question and answer - throwing yourself an alley oop pass off the backboard could be an analogy - can be incredibly punchy and impactful
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