People say they want to shop their values. Will they?
The Future of Shopping with Vogue Business
Consumer Desire for Ethical Certification
Consumers express a desire for easy access to information that guides them to make ethical purchases effortlessly. The lack of a clear ethical certification system leaves consumers feeling overwhelmed and uncertain about the environmental and social impacts of their purchases. This situation leads to skepticism about the possibility of ethical consumption under the current capitalist system. The need for legislation to mandate ethical labeling to address this consumer demand is evident.
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