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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
B2B Marketing with Dave Gerhardt
Cultivate Genuine Thought Leadership
To succeed in today’s digital landscape, companies must prioritize genuine content and thoughtful engagement over simple promotional messaging. Unlike the past, where excitement alone could capture attention, current audiences demand originality and depth in thought leadership. Companies should identify one to three influential voices—like executives or passionate employees—who can authentically share insights and narratives that reflect the company’s values and expertise. By empowering employees to become advocates and encouraging them to contribute content, organizations can enhance their brand visibility. Additionally, treating the company page as a dynamic news ticker will help keep audiences informed and engaged, highlighting the ongoing developments within the business.
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