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54. Leadership and Ethics: How to Communicate Your Core Values
Think Fast Talk Smart: Communication Techniques
How to Drive People's Core Values
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There's often a lot of similarity across companies in those statements, and i don't think tit really reflects the differences across companies. We have this exercise acly the concluding chapter of the book, is to have people sit down and think and rit up their own core values. And drawing on stuff from the book, but also religious traditions, cultural traditions, personal history, often really plays an important role in driving people's own values.
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