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TIP643: The Luxury Strategy w/ Christian Billinger
We Study Billionaires - The Investor’s Podcast Network
Distinguishing between Premium and Luxury Products
Distinguishing between premium and luxury products entails recognizing that brands like Ford attempting to transition to luxury have failed as they are perceived as classical car companies for the masses. One distinction highlighted is that luxury is often associated with French products, fashion with Italian, premium with German, and mass prestige with American goods. While this categorization may be perceived as offensive and overly generalized, it underlines the notion that luxury goes beyond mere quality and embodies a unique status and association.
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