AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Communication Expert: THIS is How to Attract Success into Your Life | Vanessa Van Edwards
BigDeal
Warmth vs. Competence
Summary: Smart people often fail in business because they prioritize competence (logic, data) over warmth (trust, connection). People buy from those they trust first, then believe their competence. Balancing both is key to success, even at the highest levels, like Taylor Swift's immense popularity despite high ticket prices.
- 💡 The Curse of Smart People: They often have great ideas backed by data, but fail to communicate with warmth, hindering trust and buy-in.
- ❤️ Trust Trumps Data: People need to trust you before they believe your data or logic. Warmth builds trust.
- 🎤 Taylor Swift's Secret: She remains highly popular despite high prices because she masters the balance of warmth and competence, appearing humble despite immense success. This makes her relatable and likeable.
- 🎬 Documentaries Build Warmth: Documentaries show the human side of successful people (making coffee, spilling it), increasing relatability and warmth.
Key Takeaway: Balance competence with warmth to build trust and connection, which are essential for success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode