When you discount things consistently, what ends up happening is you train your customers to look for the discount. Your whole business model is based off of a full price sale. So now you've trained your customers to only buy a discount, which means that your business model won't operate properly. And instead, what you should do is up the quality of your product to a point where you feel comfortable with what you're charging for it.
In today's episode, Andy answers your questions on the best way to raise your standards, if you should offer a discount to first-time customers, and the importance of the employer-employee relationship.