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Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

NOTE

Segmentation: The Key to Success

Segmentation is an important part of marketing and should be based on what customers need, what they value, and what they are willing to pay f./nMost companies do not have a meaningful segmentation strategy.

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