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The Number One Reason This Generation Is Struggling: Scott Galloway
The Diary Of A CEO with Steven Bartlett
The Evolution of Advertising and Brand Building: Insights and Strategies
In the world of advertising and branding, the key to success lies in creating intangible associations with a brand or set of products. By leveraging these associations through broadcast advertising, even mediocre products can become highly profitable. This approach has been effective from post-World War II until the rise of Google in the 90s. Brands must understand the importance of wrapping their products in powerful brand codes to evoke feelings of patriotism or youth.
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highlights
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