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The Power of Providing Value and Building Trust
By providing valuable content and building trust, the speaker has seen significant success, including achieving top rankings on platforms, receiving 150,000 unique daily views, and high rankings for their podcast. The speaker emphasizes that offering valuable content leads people to share it and that giving away low-quality, 'free fluff' can damage one's reputation. They assert that in a world with increasing content and decreasing trust, personal brands and trust are becoming increasingly important, and companies may need celebrity partners to gain trust as the cost to acquire customers through paid ads has drastically increased.