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SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
The Lawn Example
Marketing often employs villains to highlight the consequences of not using the product or service./nMarketers can promote the internal sense of pride that comes with having the best-looking lawn or shame people into taking care of their lawn by warning them of potential negative consequences./nBalancing the use of positive and negative messaging in marketing is crucial./nAsking questions is an effective way to avoid being too heavy-handed in marketing copy.
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