E113: DOJ tries to break up Google, vaccine questions, Ukraine escalation & more
All-In with Chamath, Jason, Sacks & Friedberg
00:00
Google's Monopoly in Digital Advertising
Google has a monopoly on digital advertising due to their dominance on the sell side (90% or more market share on the sell side), and they have a monopoly on the demand side (4080% market share with advertisers)./nGoogle's market share on the sell side is due to their dominance of the DoubleClick acquisition, while their market share on the demand side is due to their dominance of the ad exchange.
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