Hyper Contextualization: How to Put Medicine in the Candy

Hyper contextualization is the act of taking a broad concept and making it specific and relatable/nIn storytelling, using a proxy can effectively convey messages and create awareness/nHyper contextualization reflects the real world while also encouraging audience engagement/nThe goal is to provide a combination of enjoyment and meaningful takeaway for the audience/nPatriarchal storytelling tends to focus on a win-lose dynamic