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Airbnb CEO: “IT WAS SO DARK WE NEARLY DIED!”. I Was Lonely, Deeply Sad & Wanted To Be Loved! [INSPIRING!] Brian Chesky
The Diary Of A CEO with Steven Bartlett
**The Power of 100 People loving your product **
Focusing on cultivating a deep affection for your product among a small group is more beneficial than seeking superficial approval from a vast audience. Having 100 passionate advocates can lead to organic word-of-mouth marketing, where each person influences many others. Instead of aiming for a large user base from the start, concentrate on engaging deeply with a few individuals, understanding their needs, and tailoring your product for them. This approach allows for manageable growth, enabling you to scale incrementally. Start with a focus on the first 100 users, and then build toward larger milestones like 1,000 or 10,000, avoiding the paralysis that can come from overwhelming ambitions. By fostering genuine connections and gradually expanding, you set a foundation for sustainable success.
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