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Building Influencer Partnerships and Creating Raving Fans
Building a strong relationship with influencers can lead to powerful endorsements that benefit both the influencer and the product. By creating partnerships with influencers, the influencer gains credibility and the potential for greater financial benefit, while the product gains really happy customers from their ideal audience. Additionally, creating raving fans involves being seen in three different places, which builds trust and transforms acquaintances into friends. Implementing the traffic triangle strategy helps in achieving this goal.