Dara Treseder, CMO of Autodesk: Invest in Yourself
Building Better CMOs and Marketing Leaders
The Power of Creative Effectiveness in Marketing
Marketers often overlook the power of creative effectiveness in marketing. Creativity is described as the 'pixie dust' that can elevate every aspect of a marketing strategy, leading to exponential returns on investment, exceeding expectations, and going beyond traditional boundaries. It is emphasized that creativity should be applied to every aspect of a marketer's job to truly stand out and bring added value to the work. Despite the importance of creativity, many marketers do not prioritize it enough, even though it is a fundamental aspect that draws them to the field of marketing.
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