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Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]

Business Breakdowns

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Continuity of Design for Multi-generational Demand

The key business lesson learned from Rolex is the importance of continuity of design in creating iconic consumer goods. Examples like the Omega Speedmaster, the Porsche 911, and the Hermes Birkin bag demonstrate that maintaining the design of a product over time can lead to multi-generational demand and iconic status in the market.

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