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storytelling with data podcast: #75 The Data Storyteller’s Handbook with Kat Greenbrook

storytelling with data podcast

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The Process and Content of 'The Data Storyteller's Handbook'

The Data Storyteller's Handbook is dedicated to individuals who struggle with conveying stories through data. It focuses on guiding analytics professionals to effectively communicate data insights to non-technical audiences, emphasizing that data storytelling goes beyond dashboarding. The handbook provides a process for understanding the impact of data within a business and stresses the importance of identifying and crafting a single impactful story from data analysis outputs. It introduces exercises to gain a deeper understanding of the audience's motivations, helps in finding the right narrative structure for data storytelling, and explores various visualization techniques. The book underscores that data stories can be effectively communicated verbally and doesn't always have to rely on visual representations. Overall, the handbook offers practical guidance on the end-to-end process of creating, writing, and delivering compelling data stories.

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