Shift Key with Robinson Meyer and Jesse Jenkins cover image

What the New Rivians Say About the Future of EVs

Shift Key with Robinson Meyer and Jesse Jenkins

NOTE

Buying Based on Marginal Use

New car buyers, especially older individuals or those with families, often choose big SUVs to accommodate their needs such as transporting kids and storing family items. Although most people may not use the full capability of an SUV daily, they make purchasing decisions based on marginal rather than median use. This applies to all significant investments like buying a house, where preferences for occasional events influence the decision rather than everyday needs.

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