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Nudge
Marketing Against the Grain
Join me on Marketing Against the Grain as I discuss the complexities of behavioral science. Sometimes studies don't replicate, well-known nudges backfire, and even nationwide policies fail. Today, we'll dive into why nudges don't always work and the consequences when they go wrong. Plus, I have a special guest, Nina Mazur, co-author of the groundbreaking book 'Behavioral Science in the Wild.' Don't miss this episode that will challenge your understanding of human behavior. Listen to Marketing Against the Grain on the HubSpot Podcast Network.
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