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Pat Flynn - Benefits of Starting Small

The Exit Plan Podcast

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How to Create a Physical Product

The speaker suggests scratching the itch of curiosity by dedicating 20% of time to experiment and play within boundaries. By focusing on developing a physical product on Fridays between 2017 and 2019, they successfully launched the SwitchPod on Kickstarter, generating $483,000 in 60 days. This approach of containment allowed them to explore without risking the main business's stability. Despite some failures, the experimentation led to the creation of a successful product. Currently, the speaker is using the 20% rule to explore YouTube and Pokemon, which has proven to be successful.

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