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797: What’s ACTUALLY Working For Email Marketing In 2024
The Goal Digger Podcast
The Growing Importance of Email Marketing for Small Businesses
Email marketing significantly outperforms social media in terms of conversion rates, with email converting six times better. Despite claims of its decline, email remains crucial for small businesses as it provides owned access to the audience, unlike social media platforms where organic reach is diminishing. Current trends, such as potential shutdowns of popular social media platforms and increased paywalls for visibility, emphasize the necessity for businesses to build their marketing strategies around email. Many users engage with social media for entertainment rather than purchase intent, whereas emails target individuals with a true intent to connect and buy. The psychological difference in user intent enhances email's effectiveness. Email marketing also offers the highest return on investment, averaging $42 earned for every dollar spent, making it an essential tool for small business growth. Maximizing email outreach can thus lead to substantial engagement and conversion opportunities, suggesting that small businesses should prioritize email marketing to ensure sustained success in a challenging digital landscape.
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