51sec snip

How I Write cover image

The Cultural Tutor: Two Kinds of Writing (Which One Are You?)

How I Write

NOTE

Simplicity is Not Always Superior

Writing, like design and architecture, reflects societal trends, notably the shift towards minimalism. This trend is evident in the evolution of tech logos, where brands like Burberry and Yisan Laurent transitioned from vibrant, detailed logos to flat, simplified designs. While minimalism can enhance clarity, simplification does not inherently equate to quality; it is essential to recognize that ease of understanding does not always result in improved distinctiveness or value.

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