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Simplicity is Not Always Superior
Writing, like design and architecture, reflects societal trends, notably the shift towards minimalism. This trend is evident in the evolution of tech logos, where brands like Burberry and Yisan Laurent transitioned from vibrant, detailed logos to flat, simplified designs. While minimalism can enhance clarity, simplification does not inherently equate to quality; it is essential to recognize that ease of understanding does not always result in improved distinctiveness or value.