2min snip

The Skinny Confidential Him & Her Podcast cover image

How To Ask Better Questions & Find Life's Most Productive Answers Ft. Kat Cole, President & COO Of Athletic Greens

The Skinny Confidential Him & Her Podcast

NOTE

Evolution and Innovation in Business Model

The brand had high unaided awareness similar to iconic brands like Coca-Cola and Nike, but the business model was flawed. It was limited to malls and airports, resulting in low customer frequency. The brand had not evolved to include presence in grocery stores or invest in innovation, unlike similar competitors offering trendy products. The brand was hesitant to change and innovate, resulting in being stuck in the past, misjudging the need for evolution to remain relevant and appealing to customers.

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