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The Quest for True Signal: How Zynga Spotted Mobile
a16z Podcast
Seizing Opportunities and Recognizing Success
Recognizing an opportunity to reimagine an existing business model led to significant growth, highlighting the importance of distribution in the gaming industry. The introduction of a distribution channel, like Facebook, allowed games to reach a broader audience outside the hardcore gamer niche. Being prepared for significant industry shifts involves positioning oneself strategically to catch the 'big waves' of change. Knowing when something is working involves a continuous observation and adaptation process, similar to surfing where one must anticipate and position oneself strategically to catch the waves of success.
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