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Matthew Ball — Into The Metaverse (EP.225)
Infinite Loops
Commodification and Content Competition
The digital landscape has transitioned from scarcity to abundance, with countless middleware providers enabling the creation of robust digital platforms. This abundance has led to a surge in streaming services and content investment, resulting in intense competition for consumer attention. This content competition benefits talent and consumers by offering more choices at lower prices. However, the oversaturation of content and ease of distribution may lead to dwindling margins as competition intensifies, ultimately posing challenges for content creators.
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