Data Quality: A Collective Duty

Data quality is a shared responsibility that extends beyond the data team or governance team. While these teams are tasked with creating a framework and incentives for ensuring data quality, the actual responsibility lies with the entire organization. Developing a culture of data quality requires establishing processes and dynamics that encourage all members to actively participate in maintaining data integrity. The emphasis should be on collaboration and creating an environment where data quality can be sustained and achieved predictably, rather than relying solely on one team to fix issues.