54sec snip

The Rich Roll Podcast cover image

Addiction & Depression: Johann Hari On Lost Connections

The Rich Roll Podcast

ANECDOTE

Junk Values Experiment

  • In 1978, researchers conducted an experiment on the impact of advertising on children's values.
  • Two groups of five-year-olds were shown either two toy advertisements or none.
  • All were given the choice to play with a nice boy without a toy or a nasty boy who possessed the advertised toy.
  • Children not exposed to the ads chose the nice boy, while the others favored the nasty boy with the toy.
  • This suggests that even limited exposure to advertising can prime children to prioritize material possessions over social connection.
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