
Marc Wandler | How I Tested Upcycled Barley Flour
How I Tested That
Keep Surveys Short for Better Insights
A-B testing is crucial for gaining accurate consumer insights, but overly long surveys lead to unreliable data. Respondents often rush through lengthy questions, diluting valuable feedback. To capture meaningful responses, surveys should be concise, focusing on initial reactions, top three likes, and top three dislikes about a product. This targeted approach allows for the most actionable insights and improvements. Consistency in feedback helps identify areas for enhancement, while simple questions can effectively gauge potential customer interest and preferences.
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