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Brent Beshore – Cultivating a Disaster Resistant, Compound Interest Machine - [Invest Like the Best, EP.10]
Invest Like the Best with Patrick O'Shaughnessy
Understanding the Value Chain in Marketing and Media
The success of marketing efforts depends on understanding the potential options for customization and managing expectations. Many businesses struggle to comprehend the value chain, leading to wasteful marketing spend. Revisiting 'out of fashion' strategies like direct mail may yield positive results. Simply adopting new trends like Snapchat without understanding and effectively utilizing them won't bring leads. Educating on best practices and demonstrating value to the target audience is crucial. Two recommended books provide valuable insights on writing effective direct mail ads and focusing on the audience.
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