Multiplier Mindset® with Dan Sullivan cover image

What Marketing Really Means, And How Entrepreneurs Should Use It, with Joe Polish, Dean Jackson, and Mark Young

Multiplier Mindset® with Dan Sullivan

NOTE

Branding as a Reflex in Small Business

Building a brand should focus on creating a buying reflex that prompts immediate decisions from consumers. Small business owners often struggle with traditional branding approaches that are financially out of reach. Emulating large brands like Coca-Cola can lead to wasted resources and ultimately business failure. Instead, small businesses should prioritize an effective strategy tailored to their unique circumstances, emphasizing that a strong brand shouldn't require an enormous budget.

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