Aramatic, the owner of Tumblr and WordPress, is in talks with OpenAI and other AI companies to sell their data. There were internal posts indicating a potential mistake where sensitive content may have been included in the data dump meant for sale. Aramatic had to release a post called Protecting User Choice to handle the situation. They emphasized the importance of alignment with user values like attribution, opt-outs, and control in partnerships with AI companies. This move is seen as a crucial revenue opportunity for Tumblr, which has struggled with monetization. The company faces a dilemma between satisfying their user community and engaging in data sales, which might offer a new business model for sustainable growth.
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