Engage Directly for True Insights

Engaging directly with customers through phone calls or in-person meetings serves a dual purpose of sales and research, particularly crucial for validating ideas with early customers. This direct interaction is invaluable in shaping business focus and strategies. While advice like 'talk to customers' or 'make something people want' may seem overly simplistic or repetitive, it is profoundly impactful when genuinely embraced. Entrepreneurs and designers often operate on assumptions about how products will be used, but direct customer engagement consistently reveals unexpected insights that challenge these assumptions and enhance understanding of user experience.