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This Week in Startups cover image

From the future of flight to brand building, insight from Liquidity Summit 2024 | E1969

This Week in Startups

NOTE

Founders, Purpose, and Consumer Demand

Investors look for founders deeply committed to their problem, driven by personal motivation, not by market opportunity alone. Successful founders are driven by purpose, not just a business strategy. The focus is on identifying early consumer demand, looking for products relevant in the next six months, not in the distant future. Building fandoms is prioritized over traditional branding.

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