Successful individuals prioritize reading as a key component of their personal and professional development. They often consume written content more than video, as the written word offers unmatched information density and superior organizational features. Resources such as the ability to backtrack, search, and highlight enhance the reading experience, allowing for deeper engagement with the content. While it's common to zone out during extended reading sessions, this phenomenon reveals the immersive potential of reading. Even though one might lose retention momentarily, the overall engagement tends to stay robust. The dedication to reading among smart and successful people correlates strongly with their communication strategies, which frequently rely on written formats.