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100: EPISODE 100 with Lauryn and Michael of The Skinny Confidential
Well with Arielle Lorre
Start Small and Slow: Building a Successful Brand
Building a successful brand is a long-term endeavor, requiring persistence and dedication, often spanning years before any financial gains are realized. To effectively launch a blog or brand, begin with a micro approach, utilizing platforms like Instagram as a means to cultivate a small community. As engagement grows, gradually expand your efforts, reflecting the upside-down triangle theory by starting with a niche and broadening from there. Newcomers should resist the urge to overwhelm themselves with multiple platforms at once; instead, focus on small, steady progress. Address any feelings of nervousness or fear as they may hold you back, and take the time to journal and understand the root of these feelings. Recognize that the opinions of others are often inconsequential. Acknowledge that perfection is unattainable in content creation; instead, prioritize action and embrace the journey of growth. Letting go of the pursuit of perfection facilitates quicker launches and continuous improvement over time.
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