The narrator reflects on the universality of core principles in storytelling. They recount their experience at a landscaping conference, where despite having no expertise in landscaping, they were able to provide value through their story of starting a fashion brand. The narrator emphasizes the importance of using one's personal story to communicate universal principles to their audience, in the hopes that they will remember and implement them. They then ask how the listener has used their own story to connect with landscaping business owners.