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Disney just fought off a shareholder revolt — but the clock’s still ticking
Decoder with Nilay Patel
Evolution of Disney's Brand Strategy
Disney's brand evolution has shifted from being a cable company to a TV company, then to a brand focused on Marvel and Star Wars, and now to a streaming and parks company. The company has to redefine the Disney brand, integrating properties like FX programming, Shogun, and Abbott Elementary, unifying them within one app. The future strategy involves investing in Hulu, refining international expansion efforts, as the majority of streaming revenue is expected to come from international markets. Disney can leverage its big movies in theaters and license content to reach global audiences.
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