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Sports Betting: A Gateway to Online Casino Gambling
Sports betting companies invest heavily in customer acquisition costs due to low margins in sports betting compared to online casino gambling. The true profits lie in online gambling, where companies generate the majority of their revenue. More mature markets like Australia and the UK show that the bulk of profits come from online gambling. In the US, where iGaming is legal in some states, the revenue from online gambling surpasses that from sports betting. Companies like FanDuel and DraftKings foresee the future of their revenue stream predominantly from iGaming rather than traditional sports betting.