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Shifting Tides in the Media Business with Axios’s Sara Fischer
People vs Algorithms
Unveiling the Changing Landscape of the Digital Ad Market
The analysis focused on tracking the growth trajectory of Google and Meta in the ad market. They discovered that these giants would represent less than half of the digital ad market in the future, with their share diminishing as other players like Amazon strengthen. This indicates a shift in the market dynamics from a duopoly to a more diversified landscape, as visualized through thorough data analysis.
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