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The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
Understanding Financial Metrics in Marketing
The speaker shares insights on the importance of understanding financial metrics in marketing, emphasizing the need to know the cost per outcome and the value per outcome. They highlight the significance of calculating the value of leads and opportunities, explaining that understanding these basic financial calculations is crucial for making informed marketing decisions. By knowing the cost per lead and the value of a lead, marketers can determine if their spending is profitable or if adjustments are needed to ensure financial sustainability and growth in the business.
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