The story of Vice reveals that despite a lofty valuation of $5.7 billion, the company failed to transition into a real business model, opting to focus on faking success rather than building a sustainable company. This exposed the harsh reality of struggling profitability in digital media, leading to layoffs industry-wide. The key takeaway is the importance of moving beyond the facade of success to establish a foundation of actual business operations for long-term sustainability.

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