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Becoming One of Zero (w/ Tom Bilyeu) Pt. 2 - Sept. '23 | Ep 643
The Game with Alex Hormozi
Importance of creating unique and personalized content in business
The speaker emphasizes the importance of serving people in a more efficient and preferred way in business. They stress the need to create 'one of one' content, meaning content that is unique, original, and can only be produced by the creator. The speaker's rule of advertising is to show and say only what the creator can uniquely show and say. They believe that anyone can become a category of one by narrowing down their focus and then expanding over time. This approach ensures that the content or product is distinct and stands out in the market.
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