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Ep441 - Sarah Miller Caldicott | Innovate Like Edison
Talks at Google
Linking Ideas to Customers and Business Models
The key insight from the snip is the importance of linking ideas back to the customer's needs and business models. It emphasizes the process of identifying trends and gaps in the marketplace that align with core strengths to create innovation. Additionally, it highlights the various types of innovation beyond just technology, such as process, design, product service, and strategic innovation like business model innovation. The example of Edison having six business models showcases the importance of adapting and evolving business models to stay relevant.
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