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My First Million cover image

The AI App Doing $6M With 1 Employee

My First Million

NOTE

Innovative Approach to Testing PFAS Free Products

The speaker admires the innovation and early adoption of Birkenstocks and suggests the current time is ideal for entering the business. They praise a blogger on mamavation.com who has been testing products for PFAS since 2009, sending items to labs for analysis. The conclusion drawn was that no products examined were PFAS free. The speaker highlights the rising popularity and future trend of PFAS free products, comparing it to the success of the cold plunge trend and predicting the emergence of an online marketplace specialized in forever chemical-free products akin to Thrive Market for organic food.

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