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Geeks of the World, Unite!

The Next Big Idea Daily

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The Geek Inheritance: Using Science to Address Human Behavior in Business

Human beings are inherently overconfident and reluctant to challenge high-status individuals. This was evident in a failed decision made by Netflix CEO Reed Hastings in 2011. To address these common human tendencies in business, applying a scientific approach with two ground rules - arguing as equals and relying on evidence - is crucial. By establishing a norm of science within the company, Hastings transformed Netflix into a place where egalitarian, evidence-based debates thrive.

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