Charismatic people have a perfect blend of warmth and competence that makes them magnetic. Most people have an imbalance, either being too warm or too competent, which affects how others perceive them. Those who lack both warmth and competence are in the 'danger zone' and are often dismissed or underestimated. Smart people often underestimate the importance of warmth cues and rely solely on their technical skills, which leaves others suspicious of their competence. People in the 'danger zone' are often described as contemptible because they lack likability and competence.

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