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How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Deep Dive with Ali Abdaal

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The power of frequency and habit in driving behavior change

The frequency of usage is more important than the number of users./nOnce someone experiences an alternative, they rarely go back to the previous option./nMany British cars of the 50s and 60s required manual transmission due to their low power./nPeople's preferences change after experiencing something different./nAdvertising plays a crucial role in generating trial and accelerating adoption of new products./nSocial copying and habit are key drivers of human behavior./nNew and significant ideas often have slow initial adoption rates.

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